KIDS HELPING KIDS® ALL AROUND THE WORLD
For generations, kids have toted UNICEF's collection boxes door to door on Halloween calling out "Trick-or-Treat for UNICEF!" They have raised more than $170 million since 1950 to help children around the world -- funds that have enabled UNICEF to save and improve children's lives by providing health care, improved nutrition, clean water, education and more.
Trick-or-Treat for UNICEF does more than just provide a way for children to help their peers. For parents, teachers and group leaders, it's a time-tested tool that motivates kids to learn the value of helping others. And this year, teachers have a chance to win a trip overseas with UNICEF experts.
OVER SIX DECADES OF KIDS HELPING KIDS®
One Halloween night, the Reverend Clyde Allison and his wife Mary Emma experienced mixed emotions as they handed out candy to a parade of trick-or-treaters. “It’s too bad we can’t turn this into something good,” said Mary Emma. “We can,” replied Clyde.
Soon Trick-or-Treat for UNICEF was born, and it grew into one of America's most successful youth initiatives. The campaign has changed over the years, but its reasons for being remain constant: make Halloween meaningful by helping children discover their ability to help others.
A HISTORY OF TRICK-OR-TREAT FOR UNICEF
Over the years, presidents, movie stars, authors, cartoon characters and thousands and thousands of kids have been part of Trick-or-Treat for UNICEF. Find out about our amazing history.
MAKING AN IMPACT
UNICEF is active in more than 190 countries and territories, working to give children a chance to survive, learn and grow into healthy adults. Discover how UNICEF's lifesaving work is making an impact worldwide.