KIDS HELPING KIDS® ALL AROUND THE WORLD

For generations, kids have toted UNICEF's collection boxes door-to-door on Halloween calling out "Trick-or-treat for UNICEF!" They have raised more than $170 million since 1950 to help children around the world—funds that have enabled UNICEF to save and improve children's lives by providing health care, improved nutrition, clean water, education and more.

Trick-or-Treat for UNICEF does more than just provide a way for children to help their peers. For parents, teachers and group leaders, it's a time-tested tool that motivates kids to learn the value of helping others. 

 

OVER SIX DECADES OF KIDS HELPING KIDS®

One Halloween night, the Reverend Clyde M. Allison and his wife, Mary Emma, experienced mixed emotions as they handed out candy to a parade of trick-or-treaters. "It's too bad we can't turn this into something good," said Mary Emma.

"We can," replied Clyde.

Soon, Trick-or-Treat for UNICEF was born, and it grew into one of America's most successful youth initiatives. The campaign has changed over the years, but its reasons for being remain constant: Make Halloween meaningful by helping children discover their ability to help others.

 

A HISTORY OF TRICK-OR-TREAT FOR UNICEF

Over the years, presidents, movie stars, authors, cartoon characters, and thousands and thousands of kids have been part of Trick-or-Treat for UNICEF. Watch this video and find out about our amazing history.

 

MAKING AN IMPACT

UNICEF is active in more than 190 countries and territories, working to give children a chance to survive, learn and grow into healthy adults. Watch this video and discover how UNICEF's lifesaving work is making an impact worldwide.